Create the right conditions for renewing a major strategic partnership to ensure the long-term sustainability and growth of various world-class festivals
Create the right conditions
for renewing a strategic partnership
to ensure the long-term sustainability
of various world-class festivals
d'assurer la pérennité
de grands festivals
The Actions
- Quantification of the economic, tourism, and cultural impacts of established festivals that attract hundreds of thousands of visitors yearly
- Benchmarking of major international festivals to compare business models, occupancy agreements, and coexistence mechanisms in public spaces
- Assessment of how the events contribute to the region’s appeal, tourism influx, and the destination’s notoriety
- Modeling of scenarios that balance economic viability, location guardianship, and public access
- Preparation of a strategic pitch demonstrating the value creation potential for the organizer, the venue operator, and the community
- Determination of criteria governing the renewed partnership, including occupancy terms, environmental commitments, and governance mechanisms
The Result
A major strategic deal renewal that ensures the operational and economic conditions necessary for the success and sustainability of world-class events.