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Prioritize more promising, relation-building initiatives to focus resources on higher-yield markets and platforms

Case study
Cities

Prioritize more promising,

relation-building initiatives

to focus resources on higher

-yield markets and platforms

Client

Bureau of International Relations for a Major North-American City

The Big Question

Prioritizing and Settling

How to preserve your core strength through the hardship of growth and transformation

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The Actions

  • Quantitative analysis of activites, networks, partnerships and international queries
  • Interviews with elected officials, executives and international relations experts
  • Worldwide benchmarking of best practices related to urban diplomacy and foreign outreach
  • Evaluation framework to identify priority zones, networks and topics
  • Drafting of recommandations to bolster coordination and better enable strategic action

The Result

A priority framework that manages to focus on more valuable initiatives rather than rely on opportunistic requests to spring up and dictate the agenda.