Establish strategic guidance (attractiveness, user experience and financial autonomy) for a major real estate project
Establish strategic guidance
for a major real estate project:
attractiveness, user experience
and financial autonomy
The Actions
- Analysis of the venue’s role as a cultural, economic and property asset in the downtown area
- Worldwide benchmarking of best practices related to UX, cultural hospitality and street entertainment
- Rethinking of the asset maintenance plan to elevate desirability, operational flow and financial autonomy
- Articulation of a vision that takes in real estate investing, business model, user experience and value creation concerns
The Result
A narrative that binds together investment needs, user-experience considerations, budgetary sovereignty and value creation, and consequently secured the required funding for the project.