Reposition the offer to evolve it from a mostly lifestyle image to a practical, universal option for day-to-day transportation
Reposition the offer to evolve
it from a mostly lifestyle image
to a practical, universal
option for day-to-day
transportation
The Actions
- Analysis of data related to usage, user behavior and membership formulas
- Worlwide benchmarking of best practices regarding urban mobility and bike sharing solutions
- Executive workshops on growth priorities, user experience and business models
- Determination of pricing, marketing and operational strategies than can increase adoption rate
- Provision of options for reformulating membership and value creation models
The Result
Based on a refreshed market outlook, a revamped pricing approach that presents bike sharing as an ace up the sleeve for urban mobility and acts as a powerful lever for usage growth.