Move toward a product-centric culture to accelerate transition from a B2C model to B2B software platforms
Move toward a product-centric
culture to accelerate
transition from a B2C model
to B2B software platforms
The Actions
- Analysis of disruptions in the software industry, including the rise of generative AI, the evolution of software-as-a-service (SaaS) models, market consolidation, and investor expectations
- Review of the operational model and organizational factors that hinder the adoption of a culture focused on product and customer value
- Hosting of a strategic retreat with senior executives to define a 2030 vision, investment priorities, and key strategic trade-offs
- Drafting of an integrated offering based on a limited number of platforms, a common tech architecture, and value propositions grounded in customer usage patterns
- Review of portfolio to identify products and activities for which investments are no longer justified
- Modeling of a scenario that takes into account capital allocation, the product portfolio, the development of the B2B offering, and the required capacities to carry out the transformation
The Result
A transformation plan that identifies priority platforms, areas for streamlining, essential investments, and changes to the operating model that can accelerate the shift toward B2B commerce and value creation driven by AI.