Create a rallying structure akin to an industrial cluster that heralds Quebec’s haute cuisine, in order to nurture growth and international visibility
Create a rallying structure akin to
an industrial cluster that heralds Quebec’s
haute cuisine, in order to nurture
growth and international visibility
The Actions
- Analysis of structural hurdles—internal disconnect, excessive red tape and lack of economic acknowledgment
- Worldwide benchmarking of best practices in advertising, industry structuring and culinary diplomacy
- Development of a foundational narrative, positioning, organizational model and overarching roadmap
- Gathering of chefs, restaurateurs, food producers, institutions and public/private partners around a common, strategic table
- Guidance through a $5M fundraising push and organizational independence
The Result
A sectorial alliance that fosters prestige and creates value for the local culinary distinctivness, congregating more than 200 stakeholders and instigating the arrival in Quebec of the Michelin Guide.