Rethink the revenue model in the context of a fragmented cultural market and the decay of conventional customer-loyalty techniques
Rethink the revenue model
in the context of a fragmented
cultural market and the decay
of conventional
customer-loyalty techniques
The Actions
- Analysis of consumer behaviors, box-office revenues and customer-loyalty tools
- Worldwide benchmarking of best practices in advertising, pricing, touring, digital strategy and audience engagement
- Workshops aimed at management, board of directors and multidisciplinary teams
- Establishment of a structured strategic plan encompassing customer experience, international outreach, digital leveraging and revenue model
An adjusted revenue model that takes in evolving consumer habits and leverages techniques to attract higher-value audiences, in order to increase recurrent business, consolidate customer relations and generate more box-office value.